Preamble

I have no plans at this point to necessarily start a “traditional” photography business, however, I recognise that if I sell my work I am a professional photographer and I am running a business.  While those statements may seem at odds, and perhaps they are to a degree, I think they are clear enough to articulate my intentions. I am 65 years old and in the enviable position of not needing to use my photographic practise to pay the bills.  I have managed large organisations with multi-million $ budgets in the past and have started and owned two businesses, so I am familiar with the requirements of running a going concern.

Mission

I plan to photograph when I want to and what I want to, and I reserve to right to photograph something some one else asks me to photograph if I have the time and the interest in pursuing that work.  For my personal work, I will pursue subjects and projects that interest me, and I expect the output to take the form of books and work for sale locally.  I will always endeavour to produce a high standard of work, whether for personal projects or clients, that is technically and aesthetically worthy of the time and effort I invest.  I will always approach my work ethically and with sensitivity towards my subjects and will never intentionally create work that is harmful or demeaning to individuals or the environment.  I will use photography as a tool to express my creativity and interests, and to show others the world through my eyes if they wish to see it.

Product

I produce photographs and books for my personal projects, and for my client work will deliver aerial or terrestrial photographic work in the format they need for their specific project.  My personal project work has mostly local interest though it appeals to tourists visiting the area as well.  My wildlife work, birds and macro work in particular, is strong and my North of Scotland country life regularly generates interest.

Market

I have already one shop/gallery that is exhibiting my work for sale and have had several sales resulting from my August exhibition.  Books are available online and in local shops.  My market is at this point is predominantly local, however, when I move toward monetising my website I believe there will be an opportunity to sell prints further afield.  Word of mouth has resulted in several new commissions.