I have spent the week producing a publication for the Dornoch Cathedral about the stained glass windows. The windows are an item of special interest for many of the visitors to the Cathedral. The docents and welcome table have been using a loose leaf binder with poor quality photographs to provide information on the widows to visitors. We decided that it was likely that some number of visitors would be willing to buy an affordably priced guide from which the proceeds would benefit the Cathedral maintenance fund.
I produced a 32 page magazine sized publication that included photographs and descriptions about each of the 25 windows.
I was well pleased with the outcome despite the relatively short time that was available to design and produce the zine. I had the advantage of having access to prior research on the historical aspects of the windows and a library of photographs I had taken previously, some of which I had used in a prior publication.. Key drivers for this publication where cost, portability and legibility, with accompanying photographs that were of sufficient resolution for visitors to want to purchase as a memento of their visit to the Dornoch Cathedral.
As the principal driver, production costs had to be low enough to be able to reach a price point that was attractive for visitors while still allowing a reasonable profit margin to benefit the Cathedral Maintenance Fund. This dictated a Zine format as opposed to a photobook or trade book. This allowed for good quality coated paper that was bright, had a good feel, and reproduced the photographs to a reasonably high standard. Page count was another factor, and I had to manage the design, layout, and amount of text in order to stay within an affordable page count.
Portability was also key as the Cathedral is typically just one stop among many in the typical visitor’s Highland itinerary. An inflexible, heavy book (aside from the attendant cost) would cause most to balk at a purchase. On the other hand, something light and even foldable would make it easy to pop into a purse or rucksack.
Legibility was the key criteria in choice of font style and size as well as the glossy coated paper. It is often not exceptionally bright in building and having font of sufficient size and sans serif on bright paper makes it far easier to read as visitors walk about the Cathedral looking at the windows.
Lastly, photographic quality at a standard that reproduced well enough that visitors would consider having the publication as a keepsake was an important consideration. This again factored into the paper choice for how the photos reproduced, but the capture and post-processing of the images was equally important. Stained glass is notoriously difficult to photograph well and the dynamic range and colour palettes are widely varied from window to window and often within individual windows. Particular attention had to be paid to when to photograph to prevent excessive highlights as well as excessive underexposure. Typically, exposure bracketing is employed, but I did all of these windows with single exposures by working primarily on cloudy days and with the interior lights off.
The production of a Zine was good practice in designing and producing another publication. It made me think very specifically about the intended audience, the practicalities of publication, and the requirements of the customer in order to strike the correct balance among the competing factors. It also required editing, and in some cases, rewriting text from the source material I obtained from those who did the original research in order to stay within the design layout and page count. All of this is excellent experience and I learn more with every publication.
I have yet to determine whether I will produce a publication in conjunction with my exhibition or whether I will wait until the decision on the future of Coul Links is taken.